Stop Guessing
What Audiences Feel.
Start Measuring It.
EmotionTrac's Audience Intelligence platform tracks real, second-by-second emotional response - curiosity, enjoyment, engagement - from script to streaming. The same data-driven approach used by media and entertainment leaders to test content before it reaches audiences.
Trusted in pilot and live testing by media and entertainment production teams.
See Every Story. Know Every Audience.
The Entertainment Industry's
Hidden Pain Points Are Our Proof Points.
Every second measured, scene by scene
Real audience data before public release
A fixable insight surfaced before launch
EmotionTrac's mission: transform gut-feeling decisions into data-driven outcomes.
We Didn't Just Pitch This.
We Proved It.
A national media brand brought EmotionTrac in to test a real TV pilot with 150 non-subscribers before launch. Here's exactly what we found - and why the leadership team signed on after seeing it.
Full pilot episode, 3 age cohorts (18-34, 35-54, 55-64)
Second-by-second curiosity & enjoyment tracking via facial expression analysis
15+ quantitative questions on content, tone, format, length, intent
Verbatim gut reactions mapped to transcript & scene turning points
"Every Second of the 35-Minute Pilot Was Measured. No Stone Left Unturned."
Highest-rated attribute
Strong return intent
Organic distribution signal
- Chemistry: 85.3% - subscription-worthy
- Tone: 81.3% - broadly acceptable
- Format: 81.3% - multi-topic ensemble works
- Runtime: 54.7% say the show is too long - rising to 64% in 55–64 cohort
- A measurable “Curiosity Valley” at 24:39 and “Enjoyment double-dip” at 9:22–9:49
- A powerful dual emotional peak at 34:46 - the content has real payoff
- No explicit closing return/share prompt - a fixable conversion leak
The Ensemble IS the Show. Protect It. Fix the Clock.
The Pilot Proves the Concept. Now Build the Machine.
The data has spoken. The audience is ready. Now it's time to make it happen.
This is the exact caliber of insight EmotionTrac delivers on every project - before millions are spent.
Audience Intelligence at
Every Stage of the Creative Process.
Script to Screen and Everything in BetweenTM
Predict audience emotional response before cameras roll.
Quantify star power and audience connection before you commit to cast.
Live emotional feedback during dailies.
Test more cuts with precise emotional mapping - not a handful of focus groups.
Optimize every trailer, poster, and campaign touchpoint for maximum emotional impact.
Precise audience-content emotional matching for recommendation engines.
Predict franchise longevity and expansion opportunities.
Whatever phase you're in right now - we can test it this month.
Request a DemoBuilt for the Person Whose Job Is On the Line for This Decision.
Outcomes below are illustrative strategic benefits, not guaranteed client results.
| Lifecycle Stage | Primary Stakeholder | Specific Value | Strategic Outcome |
|---|---|---|---|
| Development | Studio Executives | Reduce greenlight risk | Confidence before major investment |
| Pre-Production | Casting Directors | Measure casting-audience connection | More informed casting decisions |
| Production | Directors / Producers | Real-time emotional feedback during dailies | Fewer avoidable reshoots |
| Post-Production | Editors | Map emotional arcs to cuts | Better audience resonance |
| Marketing | CMOs / Media Buyers | Test creative before media spend | More efficient campaign spend |
| Distribution | Platform Executives | Match content to audience segments | Stronger engagement signals |
| Franchise | Business Development | Track emotional loyalty over time | Better franchise planning |
Whoever Signs the Check,
We Speak Their Language.
EmotionTrac helps reduce the risk of content failures - data-driven decisions that improve audience emotional engagement.
Built for the organizations shaping film, TV, and streaming today.
Major Studios · Streaming Platforms · Premium Networks · Production Companies · Marketing Agencies
Focus Groups Guess. We Measure.
| Current Solution | Limitation | EmotionTrac Advantage |
|---|---|---|
| Focus Groups | Expensive, slow, small sample | Real-time, scalable, cost-effective |
| Survey Data | Conscious bias, delayed feedback | Unconscious emotional truth, immediate |
| Social Listening | Post-release only | Pre-production through long-tail |
| Analytics Platforms | Behavior only | Emotional drivers behind behavior |
| A/B Testing | Limited variations | Broader creative optimization |
Request Your
Audience Intelligence Demo
Tell us about your project. We'll show you exactly what EmotionTrac would have caught.
Outcome percentages are based on aggregated results across past EmotionTrac tests. Individual results vary by project.